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Latest Articles from DesignShop

Is Your Brand and Trade Show Program Alive?

Is your brand truly "alive"? And does it create an "experience" for your customers? This article talks about that it means for your brand to "live"!

Branding - Building on the Experience!

In this two-part series, we tackle the idea of reinforcing the "memory" of your brand through "experience". And that by creating a positive "feeling" around your business, products and services, for your prospects and customers - you can effectively lead them from being loosely aware of your business, to becoming loyal brand evangelists.

Branding - Make it an Experience!

If a "brand" is a "memory", then you should strive to reinforce that memory by creating an "experience" with your branding. By the way, there's no greater opportunity to let your customers and prospects "experience" your brand than through trade show and live events!

florida's top 100 companies to work for

DesignShop is proud to announce that we have, for the second time, been selected as one of the "Top 100 Companies to Work For in Florida" by the state's top business publication, Florida Trend.

Branding Memories Through Trade Shows

Everything you remember about a company - through interaction, what other people say about it, its advertising, its products or any other connection is all to be considered the parts that make up the whole of the brand.

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