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Latest Articles from DesignShop

Trade Show = Business Through Engagement

In this article, we'll tackle the difference between having a booth at the trade show, exhibiting in the same space versus creating a "brand theater" for your company. As you'll see, creating an experience around your brand can make or break your trade show program's success....

Brand Memory Identity and Face-to-Face Marketing

When creating an events program, (trade shows, special events, mobile marketing etc.) consider the creation of a "Brand Memory Identity". A Brand Memory Identity, as we define it, is a description of the ideal memory your customer should have of your brand. And should be developed as one of your first phases of trade show and event planning.

Is Your Brand and Trade Show Program Alive?

Is your brand truly "alive"? And does it create an "experience" for your customers? This article talks about that it means for your brand to "live"!

Branding - Building on the Experience!

In this two-part series, we tackle the idea of reinforcing the "memory" of your brand through "experience". And that by creating a positive "feeling" around your business, products and services, for your prospects and customers - you can effectively lead them from being loosely aware of your business, to becoming loyal brand evangelists.

Branding - Make it an Experience!

If a "brand" is a "memory", then you should strive to reinforce that memory by creating an "experience" with your branding. By the way, there's no greater opportunity to let your customers and prospects "experience" your brand than through trade show and live events!

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