Latest Articles from DesignShop

5 Awesome Trade Show Ideas to Reduce Stress

It’s no secret that trade shows can be stressful. From designing the perfect exhibit to training your team, there’s a lot that goes into successful marketing at any convention or expo. But the good news is that, with a bit of strategic planning, you can greatly reduce the daunting uncertainties. Here are our top 5 awesome trade show ideas to reduce stress.

You won't be surprised to hear that trade show displays require a lot of pre-show planning. From designing a custom exhibit to arranging the transport, your team will have many different tasks. To keep your event planning running smoothly, we've put together the ultimate pre-show checklist. Find out our top 9 tasks for trade show planning.

10 Surprising Trade Show Industry Trends & Statistics

When you attend a trade show, you’ll see both new and old trends. It raises the question: what is and isn’t working in the exhibiting world? To find answers, we scoured the latest studies and data on the trade show industry to see what patterns emerged. Here are 10 of the most surprising trade show industry trends and statistics we found.


There’s a reason that businesses keep exhibiting at trade shows despite the cost. If you’re an exhibitor or plan to become one, you’ve probably considered having your own custom trade show display. To help you make your decision, we’re here to tell you the main reasons that custom exhibits are worth the investment (and when they’re not).

Once your business decides to exhibit at a trade show, the question becomes how to make the most of that investment. Too often, we see businesses jump into trade show marketing without a solid plan to maximize their own potential. Luckily, you don’t have to be one of them. Find out our top seven trade show tips for exhibitors.


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"We were all very happy with the results and got a lot of great comments on the booth; even from our own competition so that’s always a good sign. "

Daniel Heguertty, Sales ExecutiveMaster’s Touch