Blog: Trade Show Marketing & Business

Trade Show Marketing Tips
Posted on November 1, 2013 in Team Design Shop, Trade Show Marketing & Business

Marketing your company & products at trade shows requires planning, effort and budget - make it an investment that pays you a return!

pre-show marketing strategy
Posted on October 29, 2013 in Event Services & Management, Team Design Shop, Trade Show Marketing & Business

With so much focus placed on your trade show exhibit and the event itself, it's really no surprise that the vast majority of exhibitors fall short on pre-show marketing.

Custom Rental vs. Hybrid Trade Show Exhibits
Posted on October 17, 2013 in Custom Trade Show Exhibits, Team Design Shop, Trade Show Marketing & Business, Trade Show Rental Exhibits

If you're a marketing manager or responsible for the trade show marketing for your company, surely you've read a number of articles about the benefits of custom trade show rentals.

When to rent and when to buy your trade show exhibit
Posted on October 11, 2013 in Custom Trade Show Exhibits, Team Design Shop, Trade Show Marketing & Business, Trade Show Rental Exhibits

Many articles have been written about the benefits of renting trade show exhibits (which there are many), but how do you know when you should choose to rent your exhibit, rather than own it?

Outfit Your Rental Exhibit with Custom Trade Show Graphics
Posted on October 8, 2013 in Custom Trade Show Exhibits, Trade Show Marketing & Business, Trade Show Rental Exhibits

There are many benefits to renting trade show exhibits over purchasing. This is especially the case if you only exhibit at a few shows each year. Or your budget is a bit limited and you like the idea of spending about a third to half the cost of purchasing the same booth!

Trade Show Rentals - Look Different from Show to Show
Posted on October 2, 2013 in Custom Trade Show Exhibits, Trade Show Marketing & Business, Trade Show Rental Exhibits

Having a fresh and exciting look for your trade show event is important to your brand and is instrumental in attracting visitors to your booth.

Targeting Personas Through Trade Show Marketing
Posted on September 27, 2013 in Team Design Shop, Trade Show Marketing & Business

As marketers, specifically in this case - trade show marketers - we're all familiar with the idea of our "target market" and to that end "target market research".

Understanding Your Brand on the Trade Floor
Posted on September 25, 2013 in Custom Trade Show Exhibits, Team Design Shop, Trade Show Marketing & Business
10 Tips for a Successful Trade Show Experience
Posted on September 20, 2013 in Custom Trade Show Exhibits, Event Services & Management, Team Design Shop, Trade Show Marketing & Business

As a trade show marketing manager, you're responsible for managing the budget, planning, execution and follow-up of each trade show at which your company exhibits.

exhibit rental reduces waste
Posted on September 13, 2013 in Custom Trade Show Exhibits, Trade Show Marketing & Business, Trade Show Rental Exhibits

Custom trade show rental exhibits and booths provide a number of benefits to companies that desire the look and feel of a custom exhibit, but have restricted budgets. There are of course other benefits to renting your trade show booth that include: 

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"We used DesignShop for our PRI display last year - really stepping up our appearance as a result. "

George Goddin, Project ManagerFord Racing

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