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Blog: Trade Show Marketing & Business

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Posted on March 28, 2019 in Custom Trade Show Exhibits, Trade Show Marketing & Business

There’s a reason that businesses keep exhibiting at trade shows and expos despite the cost. When done right, trade show exhibits are a great way to build brand awareness and drive sales.

Posted on March 17, 2019 in Trade Show Marketing & Business

Once your business decides to exhibit at a trade show, the question becomes how to make the most of that investment. Having your own trade show display can provide unparalleled opportunities to boost brand awareness, build relationships and generate leads.

Posted on January 10, 2019 in Custom Trade Show Exhibits, Team Design Shop, Trade Show Events, Trade Show Marketing & Business, Trade Show Rental Exhibits

With a new year of trade shows come new trends. So when it’s time to design your own custom exhibit, it can be difficult to know which direction to take.

Posted on March 5, 2018 in Trade Show Events, Trade Show Marketing & Business

ExhibtorLIVE!, the conference for trade show and corporate event marketing, was held at Mandalay Bay in Las Vegas from February 25 - March 1, 2018.

Getting Revved Up for SEMA & AAPEX in Las Vegas
Posted on April 26, 2017 in Custom Trade Show Exhibits, Modular & Portable Exhibits, Team Design Shop, Trade Show Events, Trade Show Marketing & Business, Trade Show Rental Exhibits

SEMA Show and AAPEX in Las Vegas are coming up in just about 6 months! We'd love to help make the 2017 Automotive Aftermarket Industry Week is a SUCCESS for your brand!!

Posted on March 16, 2017 in Custom Trade Show Exhibits, Event Services & Management, Modular & Portable Exhibits, Team Design Shop, Trade Show Marketing & Business, Trade Show Rental Exhibits

DesignShop, the exhibit agency that inspires action, has announced, today the expansion of it Las Vegas facility to a 94,000 sq. ft. full-service operation.

Posted on November 2, 2016 in Event Services & Management, Team Design Shop, Trade Show Marketing & Business

So, you've got your trade show booth designed and the marketing program to compliment your efforts - but have you given the right amount of attention to your booth personnel? It's all about "Boothmanship"!

 DesignShop Knows Fresh Summit Convention and Expo
Posted on October 19, 2016 in Custom Trade Show Exhibits, Event Services & Management, Modular & Portable Exhibits, Recent Projects, Team Design Shop, Trade Show Events, Trade Show Marketing & Business, Trade Show Rental Exhibits

Each year the Product Marketing Association (PMA) holds its annual conference and trade show event known as Fresh Summit Convention and Expo. The event brings together over 1,000 exhibitors and a whopping 18,000+ attendees from around the world.

Posted on September 2, 2016 in Team Design Shop, Trade Show Marketing & Business

An interview with DesignShop's Rajiv Kapur on the benefits and importance of experiential branding and making an emotional connection between yourself and your customers.

Trade Show = Business Through Engagement
Posted on August 26, 2016 in Team Design Shop, Trade Show Marketing & Business, Trade Show Rental Exhibits

In this article, we'll tackle the difference between having a booth at the trade show, exhibiting in the same space versus creating a "brand theater" for your company. As you'll see, creating an experience around your brand can make or break your trade show program's success....

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