PMA Fresh Summit 2020 Guide for Exhibitors

PMA Fresh Summit 2020 Guide for Exhibitors

Are you thinking about exhibiting at PMA Fresh Summit 2020? Every year the Product Marketing Association (PMA) holds its annual conference and trade show event known as Fresh Summit Convention and Expo. We've designed exhibits for dozens of different brands you'll see at the show, so we've learned a thing or two. Here's our guide to help you get ready for this year's event, including exhibit design ideas and photo examples at the end.

About PMA Fresh Summit 2020

First, let's start with the basics. PMA Fresh Summit 2020 will boast over 1,200 exhibitors and a whopping 20,000+ attendees from around the world. If you're wondering who attends, it brings together produce and floral industry leaders, retail buyers, food safety experts and importers/exporters.

Date and Location

This year's PMA Fresh Summit 2020 will take place on October 15 - 17 in Dallas, TX. The event will be held at the Kay Bailey Hutchison Convention Center in Dallas. The KBHCCD was recently named by EXHIBITOR magazine as one of the top 20 convention centers in the US for 2020.

2020 Registration

Have you made the decision to exhibit at PMA Fresh Summit 2020? If so, registration is currently open to everyone. Get ahead and register now on the official site to secure your booth space. It's important to remember the best spaces go first, as the show states that "booth assignments for companies that did not exhibit in 2019 will take place in order of the date and time applications with full payment were received." You can see this year's floor plan on the website.

Pre-Show Planning

Signing up is only the first step to getting ready for this year's PMA Fresh Summit 2020. To help you stay organized, we've put together an easy-to-follow trade show planning timeline with downloadable checklists you can use for each phase of the process. This will help you stay on top of when to start designing your custom exhibit, making travel arrangements, ordering marketing materials and more.

Exhibit Design Ideas

You've filled out the forms, set a budget, and briefed the team. Now for the fun part - designing your PMA Fresh Summit 2020 exhibit! Whether you're looking to rent or purchase a custom exhibit, the most important part is creating something that embodies the best of your brand. In fact, focusing on brand messaging is a tip the PMA stresses for its exhibitors. It's the foundation you'll build upon. Here are a few more of our exhibit design tips:

1. Make space for visitors to engage your products

Double Diamond Farms Exhibit at PMA Fresh Summit

Your trade show exhibit can (and should) be so much more than a shelf of products. Think about interesting ways you can engage your booth visitors. You might turn your exhibit into a storefront, cafe or lounge area like our clients Double Diamond Farms did by including a bar area for visitors to relax and engage with their product and team.

2. Get creative with lighting and structure

Sunbelle Exhibit at PMA Fresh Summit

We created a unique way for our clients Sunbelle to stand out when they took inspiration from the Pavilion Baltard, a famous produce market in France. It's an eye-catching build, with lighting also used to draw the eye to the product. Don't be afraid to get creative with your exhibit's lighting and architecture for PMA Fresh Summit 2020. Learn more about their custom exhibit's design in this case study.

3. Design every angle to draw attention

Lipman Exhibit at PMA Fresh Summit

You might think that trade show exhibits have a "front" and "back," but some of the best designs use every angle. We love how the display of our clients Lipman looks different from every side. It gives them more chances to show off different aspects of their brand and draw curious visitors in to engage with their products. When coming up with ideas for your own PMA Fresh Summit 2020 display, try to think three-dimensionally.

Choosing an Exhibit Company

When you create a trade show marketing budget for PMA Fresh Summit 2020, you might be wondering: are custom trade show exhibits are worth the investment? In that post, we break down the different benefits. It comes to a few key points. Custom trade show displays can be cost effective, are the best way to stand out and position your brand, and increase your trade show ROI. We've helped dozens of clients create a custom exhibit for Fresh Summit that bring their brands to life. That's why we recommend partnering with a full-service exhibit agency. To help you make your decision, read about how to choose the right exhibit company or check out our custom trade show exhibits page for more inspiration.

Ready to start planning your exhibit for PMA Fresh Summit 2020? Contact our team.


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