Exceeding Customer Needs On The Show Floor

Are you looking for a more successful show floor experience? Try starting with your pre-show planning. Create pre-show marketing material that can generate buzz before the show and target touch points relevant to your key audiences. Set up appointments prior to the show to help smooth out the trade show experience and show your customers and prospects respect for their time.

Source an exhibit house that can create design solutions that not only meet your budget but that can attract attendees and remain consistent with your brand. Look for an account team that can develop new and innovative ways to promote your products and services and create a positive experience with all of your prospects.

An important consideration is managing onsite show services.

Shipping, I&D labor and account management are very important to your trade show program’s success. Having a great exhibit design is wonderful if it gets to the show by your targeted time. If your exhibit is not set up correctly, the delays can only lead to costly overtime fees. You should include technology that can obtain lead data and follow-up electronic collateral. Seasoned account managers and onsite supervisors can coordinate and navigate all of these services to put your mind at ease. After all, your exhibit house should be as invested in your shows being successful and exceeding your expectations as you are.

After the show, you should have a follow-up meeting with your exhibit house to discuss ways to improve the next event. Measuring your Return on Investment and Return on Objectives helps to quantify your results and justify an increase in next year’s budget.

A recent success story: Midland Radio’s new exhibit 

We were asked to produce an outdoor lifestyle exhibit for the Consumer Electronics Show that showcased their new product line while staying true to the overall brand. Our approach was to create a rustic exhibit that had many natural elements and captured the feel of a wilderness lodge in the great outdoors. To keep consistent with the corporate brand, we prominently showcased the brand’s logo with modern LED back-lighting. The exhibit showcased the outdoor lifestyle that their customers experience every day. The exhibit was well received by both the client and show attendees.

Interested in building your own success story? Check out more examples of our work.

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"DesignShop did well managing a tough situation, working between two clients (Bristol Group of Companies and Bacardi USA) and two countries (Bahamas and USA). We received first class service and are very happy with the results. "

Chris FryeBacardi

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