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There’s a reason that businesses keep exhibiting at trade shows and expos despite the cost. When done right, trade show exhibits are a great way to build brand awareness and drive sales. If you’re an exhibitor (or planning to become one), you’ve probably wondered about having your own custom trade show display. But while creating your marketing budget, you’ve probably been tempted to go with a generic, pre-designed booth. It comes down to your unique business’s goals and needs.

Once your business decides to exhibit at a trade show, the question becomes how to make the most of that investment. Having your own trade show display can provide unparalleled opportunities to boost brand awareness, build relationships and generate leads. Too often, we see businesses jump into trade show marketing without a solid plan of how to maximize their own potential. Luckily, you don’t have to be one of them. Read on for our top seven trade show tips for exhibitors:

With a new year of trade shows come new trends. So when it’s time to design your own custom exhibit, it can be difficult to know which direction to take. After helping hundreds of businesses build successful trade show exhibits, the DesignShop team has learned a few things. Here are our top nine creative trade show exhibit ideas to attract visitors in 2019:

Are you looking for a more successful show floor experience? Try starting with your pre-show planning. Create pre-show marketing material that can generate buzz before the show and target touch points relevant to your key audiences. Set up appointments prior to the show to help smooth out the trade show experience and show your customers and prospects respect for their time.

ExhibtorLIVE!, the conference for trade show and corporate event marketing, was held at Mandalay Bay in Las Vegas from February 25 - March 1, 2018. Drawing over 6,000 attendees and upwards of 200 exhibitors and and numerous learning sessions, the show has become an annual event for our Team at DesignShop.

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