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Latest Articles from DesignShop

 DesignShop Knows Fresh Summit Convention and Expo
Posted on October 19, 2016 in Custom Trade Show Exhibits, Event Services & Management, Modular & Portable Exhibits, Recent Projects, Team Design Shop, Trade Show Events, Trade Show Marketing & Business, Trade Show Rental Exhibits

Each year the Product Marketing Association (PMA) holds its annual conference and trade show event known as Fresh Summit Convention and Expo. The event brings together over 1,000 exhibitors and a whopping 18,000+ attendees from around the world.

Posted on September 2, 2016 in Team Design Shop, Trade Show Marketing & Business

An interview with DesignShop's Rajiv Kapur on the benefits and importance of experiential branding and making an emotional connection between yourself and your customers.

Trade Show = Business Through Engagement
Posted on August 26, 2016 in Team Design Shop, Trade Show Marketing & Business, Trade Show Rental Exhibits

In this article, we'll tackle the difference between having a booth at the trade show, exhibiting in the same space versus creating a "brand theater" for your company. As you'll see, creating an experience around your brand can make or break your trade show program's success....

Brand Memory Identity and Face-to-Face Marketing
Posted on August 11, 2016 in Team Design Shop, Trade Show Marketing & Business

When creating an events program, (trade shows, special events, mobile marketing etc.) consider the creation of a "Brand Memory Identity". A Brand Memory Identity, as we define it, is a description of the ideal memory your customer should have of your brand. And should be developed as one of your first phases of trade show and event planning.

Is Your Brand and Trade Show Program Alive?
Posted on August 10, 2016 in Team Design Shop, Trade Show Marketing & Business

Is your brand truly "alive"? And does it create an "experience" for your customers? This article talks about that it means for your brand to "live"!

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Midland Radio Corporation
"The team at DesignShop was great, they listened to our story and created a design around my vision for the Midland brand. The finished product was a CES booth that showcased the outdoor lifestyle and adventures that our customers live out each and every day. "

Matt Latendresse, Director of MarketingMidland Radio Corporation