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DesignShop, the exhibit agency that inspires action, has announced, today the expansion of it Las Vegas facility to a 94,000 sq. ft. full-service operation.

So, you've got your trade show booth designed and the marketing program to compliment your efforts - but have you given the right amount of attention to your booth personnel? It's all about "Boothmanship"!

 DesignShop Knows Fresh Summit Convention and Expo

Each year the Product Marketing Association (PMA) holds its annual conference and trade show event known as Fresh Summit Convention and Expo. The event brings together over 1,000 exhibitors and a whopping 18,000+ attendees from around the world.

This year's event, which ran from October 14-16, was held in beautiful Orlando, Florida - right in DesignShop's own back yard.

An interview with DesignShop's Rajiv Kapur on the benefits and importance of experiential branding and making an emotional connection between yourself and your customers.

Trade Show = Business Through Engagement

In this article, we'll tackle the difference between having a booth at the trade show, exhibiting in the same space versus creating a "brand theater" for your company. As you'll see, creating an experience around your brand can make or break your trade show program's success....

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"We were all very happy with the results and got a lot of great comments on the booth; even from our own competition so that’s always a good sign. "

Daniel Heguertty, Sales ExecutiveMaster’s Touch