While there are many benefits to trade show rental programs, it still pays to do your homework in the process of determining; A – if renting is appropriate for your company and B – who will be your rental provider.
That being said, there are many factors that contribute to your decision-making process. And one of the most important areas to think about is trade show booth materials, structures and ancillary elements.
Know What Your Exhibit House Can AND Can’t Provide
While that might seem like we’re stating the obvious, you’d be surprised by how many client’s enter into trade show rental programs only to find out that materials, structures or other rental assets simply aren’t available to them.
Be sure to talk to your rental provider about what exactly they are able to provide, and what limitations may be in place due to inventory, timing or cost.
How Structure Can Make or Break Your Rental Deal
The structural elements your trade show rental booth provider has in stock or is willing to build/purchase can have a major impact on whether they are the right firm for you or not. In addition, asking questions related to their ability to mix and match assets, which your company may already own, with those that you’ll be renting is important.
Also, understanding if the specific exhibit system that your provider utilizes may make it difficult to integrate with other systems or custom components could be critical to the overall design you’re trying to achieve.
Be sure to ask the right questions about the availability and flexibility of your providers rental exhibit system before signing on the dotted line. It can make or break the success of your show!
Having Access to the Right Materials and Accessories is Important
Once you’re sure your rental exhibit provider can outfit your company with the appropriate structure – be sure they have access to the right materials, accessories and furnishings to top it off.
Do they carry the latest selection of tensioned-fabric frames and materials? How about a variety of finishes, color palettes and other options? And if a specific component isn’t in their inventory, are they willing to find and acquire it? And how much does that cost?
These and questions related to the availability of accessories, furnishings and lighting should all be answered.
At the end of the day, just as if you’re purchasing your exhibit, you have to do your homework and be sure that your rental exhibit provider will be able to supply your company with the structure, materials and components that will make your booth a show-stopper, and achieve your objectives!
Like to learn more about how ColorCraft can outfit your trade show rental property with the latest in structure and materials? Contact us today, and we’ll help turn your rental trade show program into a truly custom experience.
