Blog

OldCastle Building Products Timelapse
May 20, 2017

Here's a look at a time-lapse of the installation of OldCastle Building Products's exhibit at the recent AIA Show in Orlando.

Getting Revved Up for SEMA & AAPEX in Las Vegas
Posted on April 26, 2017 in Custom Trade Show Exhibits, Modular & Portable Exhibits, Team Design Shop, Trade Show Events, Trade Show Marketing & Business, Trade Show Rental Exhibits

SEMA Show and AAPEX in Las Vegas are coming up in just about 6 months! We'd love to help make the 2017 Automotive Aftermarket Industry Week is a SUCCESS for your brand!!

Posted on March 16, 2017 in Custom Trade Show Exhibits, Event Services & Management, Modular & Portable Exhibits, Team Design Shop, Trade Show Marketing & Business, Trade Show Rental Exhibits

DesignShop, the exhibit agency that inspires action, has announced, today the expansion of it Las Vegas facility to a 94,000 sq. ft. full-service operation.

Posted on November 2, 2016 in Event Services & Management, Team Design Shop, Trade Show Marketing & Business

So, you've got your trade show booth designed and the marketing program to compliment your efforts - but have you given the right amount of attention to your booth personnel? It's all about "Boothmanship"!

 DesignShop Knows Fresh Summit Convention and Expo
Posted on October 19, 2016 in Custom Trade Show Exhibits, Event Services & Management, Modular & Portable Exhibits, Recent Projects, Team Design Shop, Trade Show Events, Trade Show Marketing & Business, Trade Show Rental Exhibits

Each year the Product Marketing Association (PMA) holds its annual conference and trade show event known as Fresh Summit Convention and Expo. The event brings together over 1,000 exhibitors and a whopping 18,000+ attendees from around the world.

Posted on September 2, 2016 in Team Design Shop, Trade Show Marketing & Business

An interview with DesignShop's Rajiv Kapur on the benefits and importance of experiential branding and making an emotional connection between yourself and your customers.

Trade Show = Business Through Engagement
Posted on August 26, 2016 in Team Design Shop, Trade Show Marketing & Business, Trade Show Rental Exhibits

In this article, we'll tackle the difference between having a booth at the trade show, exhibiting in the same space versus creating a "brand theater" for your company. As you'll see, creating an experience around your brand can make or break your trade show program's success....

Brand Memory Identity and Face-to-Face Marketing
Posted on August 11, 2016 in Team Design Shop, Trade Show Marketing & Business

When creating an events program, (trade shows, special events, mobile marketing etc.) consider the creation of a "Brand Memory Identity". A Brand Memory Identity, as we define it, is a description of the ideal memory your customer should have of your brand. And should be developed as one of your first phases of trade show and event planning.

Is Your Brand and Trade Show Program Alive?
Posted on August 10, 2016 in Team Design Shop, Trade Show Marketing & Business

Is your brand truly "alive"? And does it create an "experience" for your customers? This article talks about that it means for your brand to "live"!

Branding - Building on the Experience!
Posted on August 2, 2016 in Team Design Shop, Trade Show Events, Trade Show Marketing & Business

In this two-part series, we tackle the idea of reinforcing the "memory" of your brand through "experience". And that by creating a positive "feeling" around your business, products and services, for your prospects and customers - you can effectively lead them from being loosely aware of your business, to becoming loyal brand evangelists.

Branding - Make it an Experience!
Posted on July 29, 2016 in Team Design Shop, Trade Show Marketing & Business

If a "brand" is a "memory", then you should strive to reinforce that memory by creating an "experience" with your branding. By the way, there's no greater opportunity to let your customers and prospects "experience" your brand than through trade show and live events!

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What Bacardi Has to Say About Us

DesignShop did well managing a tough situation, working between two clients (Bristol Group of Companies and Bacardi USA) and two countries (Bahamas and USA). We received first class service and are very happy with the results.

Chris Frye
Bacardi